Retail Start-Up Book, The: Successfully Plan, Launch and Grow a Business

di Rowland Gee (Autore)

Danny Sloan (Autore)

Graham Symes (Autore)

Kogan Page, 2022

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

• Autore: Rowland Gee, Danny Sloan, Graham Symes
• Durata in (hh:mm:ss): 07:07:16
• Anno edizione: 2022
• Editore: Kogan Page
• EAN: 9781669688549

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