Data as a Product: Leveraging Data as a Marketable Product

di Daniel Garfield (Autore)

May Reads, 2024

"Data as a Product: Leveraging Data as a Marketable Product" is an insightful guide that explores the transformative power of data in the modern world and how it can be harnessed as a valuable asset. In today's data-driven era, businesses have recognized the immense potential of data, moving beyond mere information to view it as a marketable product. This book takes you on a journey through the evolution of data, from its historical significance to its current role in shaping industries and driving innovation. You'll discover the concept of treating data as a product and learn how to identify and create valuable data products that cater to specific target audiences. The book delves into the intricacies of the data product lifecycle, covering key stages such as ideation, development, launch, and maintenance. You'll gain practical insights into collecting, cleaning, and organizing data, as well as leveraging data science and analytics to extract meaningful insights that drive decision-making. "Data as a Product" also explores monetization strategies for data products, providing guidance on pricing, establishing partnerships, and maximizing profitability. Effective marketing and selling techniques for data products are examined, along with the importance of data governance, security, and privacy to ensure ethical and compliant practices. Throughout the book, you'll find real-world examples, case studies, and industry insights that illustrate the practical application of the concepts discussed. The author also addresses challenges and ethical considerations associated with data products, along with predictions for the future of data as a marketable product. Whether you're a business professional, data scientist, entrepreneur, or anyone interested in understanding the value and potential of data, "Data as a Product: Leveraging Data as a Marketable Product" provides a comprehensive roadmap for leveraging data as a valuable asset in today's competitive landscape. Embrace the power of data and unlock new opportunities for growth and innovation.

• Autore: Daniel Garfield
• Anno edizione: 2024
• Editore: May Reads
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798224726165

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