Writing and Editing for Digital Media

di Brian Carroll (Autore)

Taylor & Francis Ltd, 2019

In this new edition, Brian Carroll explores writing and editing for digital media with information about voice, style, media formats, and content development, combining hands-on exercises with new sections on idea generation, multi-modal storytelling, podcasting, and information credibility. Carroll explains and demonstrates how to effectively write for digital spaces – whether crafting a story for a website, writing for an app, blogging, or using social media to expand the conversation. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Updated with contemporary examples and new pedagogy, the fourth edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Writing and Editing for Digital Media is an ideal handbook for students from all backgrounds who are looking to develop their writing and editing skills for this ever-evolving industry.

• Autore: Brian Carroll
• Editore: Taylor & Francis Ltd
• Anno: 2019
• Rilegatura: Hardback
• Pagine: 376 p.
• Dimensioni: 229 x 178 mm
• Peso: 780 gr.
• EAN: 9780367245054

Testo in English