Chiudi

Aggiungi l'articolo in

Chiudi
Aggiunto

L’articolo è stato aggiunto alla lista dei desideri

Chiudi

Crea nuova lista

Strategic Market Relationships: From Strategy to Implementation - Bill Donaldson,Tom O'Toole - cover
Strategic Market Relationships: From Strategy to Implementation - Bill Donaldson,Tom O'Toole - cover
Dati e Statistiche
Wishlist Salvato in 0 liste dei desideri
Strategic Market Relationships: From Strategy to Implementation
Disponibilità in 5 giorni lavorativi
60,51 €
-5% 63,69 €
60,51 € 63,69 € -5%
Disp. in 5 gg lavorativi
Chiudi
Altri venditori
Prezzo e spese di spedizione
ibs
60,51 € Spedizione gratuita
disponibilità in 5 giorni lavorativi disponibilità in 5 giorni lavorativi
Info
Nuovo
Altri venditori
Prezzo e spese di spedizione
ibs
60,51 € Spedizione gratuita
disponibilità in 5 giorni lavorativi disponibilità in 5 giorni lavorativi
Info
Nuovo
Altri venditori
Prezzo e spese di spedizione
Chiudi

Tutti i formati ed edizioni

Chiudi
Strategic Market Relationships: From Strategy to Implementation - Bill Donaldson,Tom O'Toole - cover

Descrizione


Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic.* Continues to map relationships from strategy to implementation* Text more clearly divided into strategy and implementation parts* Continues to focus on close relationships and on the management of relationships* Continues with introductory case illustration and end of chapter teaching cases with many new ones* All chapter updated with new research since the last publication* Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development* New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships* New chapter on organizing relationships* New chapter on people and relationships* E-relationship chapter integrated into chapter on communication and dialogue in a relationship* New chapter on channel relationships* Chapter on relationship performance restructured around costs and value.* Ethics and researching relationships expanded in the conclusion chapter
Leggi di più Leggi di meno

Dettagli

2007
Paperback / softback
288 p.
Testo in English
234 x 188 mm
548 gr.
9780470028803
Chiudi
Aggiunto

L'articolo è stato aggiunto al carrello

Chiudi

Aggiungi l'articolo in

Chiudi
Aggiunto

L’articolo è stato aggiunto alla lista dei desideri

Chiudi

Crea nuova lista

Chiudi

Chiudi

Siamo spiacenti si è verificato un errore imprevisto, la preghiamo di riprovare.

Chiudi

Verrai avvisato via email sulle novità di Nome Autore