Investments in Pop-up Stores: Alternative Rental Models and Vacancy Risk Reduction

di Alessia Breda (Autore)

Michael Trübestein (Autore)

Matthias Daniel Aepli (Autore)

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2023

This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.

• Autore: Alessia Breda, Michael Trübestein, Matthias Daniel Aepli
• Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Anno: 2023
• Rilegatura: Paperback / softback
• Pagine: 128 p.
• Dimensioni: 240 x 168 mm
• Peso: 249 gr.
• EAN: 9783658428334

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