How To Defend Your Commission: Exact Questions For Sellers - Exact Answers To Validate Your Value

di Shelly Lanich (Autore)

William Walls (Autore)

Echelon Publishing, 2024

HOW TO DEFEND YOUR SELLING COMMISSION This has become the number one topic in real estate due to the outcome of legal cases challenging the fees real estate agents charge for their services. You need a method to show prospective clients why they need to hire you, and the value you bring to the transaction. You need to get paid for all the hard work do have done to become a real estate agent. You can defend your commission by demonstrating your knowledge that they need, is useful, and required to achieve their goal of selling their home. Marketing is essential, but content is king. OUR APPROACH Let's get right to the point. Our approach to defending your commission is to pose questions to your prospective sellers on topics that demonstrate your knowledge and understanding of the selling process. Unless a potential seller says "I didn't know that" or "I never thought of that," then don't include it as content that you think can help you get a seller. You need to be original, and you need to demonstrate value. Who pays the commission and what amount is THE topic of today. Where commissions can be stated, who is allowed to finance them, and more questions than answers have turned selling a home upside down. Knowing how to convince a potential seller that your services are worth the commission you charge, is the key to getting business. THE QUESTIONS To combat this problem for the agent, we have chosen the most critical questions that a seller must know and will ask sooner or later. Your approach. Be proactive. Be proactive to who? How do you attract sellers? Easy. With knowledge. Remember this school yard rhyme: "I know something you don't know." This applies to nurses, lawyers, first responders, doctors, electricians, roofers, pilots, mechanics, and the list goes on and on. Each one of these occupations has value because what they do requires skills that most of us do not possess. Lawyers use electricians, and everyone needs a Realtor, right? Stop right there. We have a problem. Absence of perceived value. Why? A Realtor does not always show their value to a seller. A seller sees a Realtor put a sign in the yard, put the house in the MLS, and wait for a contract in their email. Perception is reality, and you have to make that change. THE SOLUTION You need questions plus you need the answers. Let's defend your commission by validating your value. What does that mean? Pose questions to prospective sellers as a way to show them there are things you need to know, and I can get you answers that are so valuable, you will see I am worth every bit that I am asking for in compensation. Don't give out information, pose questions instead. This 64 question checklist is unmatched. These are not questions you find on the Internet. These are actual questions real sellers will ask you, and you need to have the right answer. We have assembled an entire checklist of real topics that sellers must tackle but they don't know they even exist. In the new normal, you need to showcase your value and set yourself apart from all the other agents trying to figure this out. You now have an entire checklist of vital, critical, essential questions that sellers need to know to be prepared for the selling process. You, now become critical to the goal of selling a home and you can demonstrate that even one bit of knowledge you pass on can be the difference in a smooth sale and a house that sits on the market forever.

• Autore: Shelly Lanich, William Walls
• Anno edizione: 2024
• Editore: Echelon Publishing
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798986096384

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