Disciplined Entrepreneurship: 24 Steps to a Successful Startup

di Bill Aulet (Autore)

John Wiley & Sons Inc, 2013

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

• Autore: Bill Aulet
• Editore: John Wiley & Sons Inc
• Anno: 2013
• Rilegatura: Hardback
• Pagine: 288 p.
• Dimensioni: 206 x 208 mm
• Peso: 771 gr.
• EAN: 9781118692288

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