Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

di Rob Meyerson (Autore)

Business Expert Press, 2021

You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

• Autore: Rob Meyerson
• Editore: Business Expert Press
• Anno: 2021
• Rilegatura: Paperback / softback
• Pagine: 170 p.
• Dimensioni: 229 x 152 mm
• Peso: 333 gr.
• EAN: 9781637421550

Testo in English