Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

di Reid Hoffman (Autore)

Chris Yeh (Autore)

HarperCollins, 2018

Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale. Reid Hoffman's BLITZSCALING is a top guide in the field of entrepreneurship, offering a unique perspective on economic development. It is a testament to his leadership in the field of economics, providing a deep dive into the dynamics of scaling businesses. For fans of Ben Horowitz (What You Do Is Who You Are), Eric Ries (Partire leggeri), Walter Isaacson (Invent and Wander), Peter A. Thiel (Zero to One Million Followers with Social Media Marketing Viral Secrets), and Blake Masters (Insurrection V3.6).

• Autore: Reid Hoffman, Chris Yeh
• Durata in (hh:mm:ss): 09:03:55
• Anno edizione: 2018
• Editore: HarperCollins
• EAN: 9780008303662

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