The Bezos Blueprint: Communication Secrets that Power Amazon's Success

di Carmine Gallo (Autore)

Pan Macmillan, 2022

'Communication strategies that should be taught to everyone with a story to tell' - Marc Randolph, co-founder and first CEO of Netflix Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company. He learned to elevate the way his employees write, collaborate, innovate, pitch and present and, in doing so, grew Amazon from a small team in a Seattle garage to one of the world’s largest employers. From the bestselling author of Talk Like Ted, The Bezos Blueprint reveals the communication and leadership strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most visionary entrepreneurs of our time, Bezos reimagined communication: between managers and employees, companies and their customers, and leaders and their followers, forever. The communication tools he created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies; companies that have gone on to change the world. Now, published publicly for the first time, these tools are available to you.

• Autore: Carmine Gallo
• Editore: Pan Macmillan
• Anno: 2022
• Rilegatura: Hardback
• Pagine: 272 p.
• Dimensioni: 240 x 160 mm
• Peso: 466 gr.
• EAN: 9781035010103

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