The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

di Thomas Barta (Autore)

Patrick Barwise (Autore)

McGraw-Hill Education, 2016

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company’s priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing’s digital age.  By zeroing in on the value creation zone (“V-Zone”) --the all-important overlap between your company’s and customers’  needs--you’ll be able to help the business win in the market --and achieve your career goals. BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.  

• Autore: Thomas Barta, Patrick Barwise
• Editore: McGraw-Hill Education
• Anno: 2016
• Rilegatura: Hardback
• Pagine: 240 p.
• Dimensioni: 234 x 216 mm
• Peso: 456 gr.
• EAN: 9781259834714

Testo in English