Customer Communities: Engage and Retain Customers to Build the Future of Your Business

di Nick Mehta (Autore)

Robin Van Lieshout (Autore)

John Wiley & Sons Inc, 2023

Make community building your ultimate business growth strategy In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find: Strategies for creating a cross functional customer engagement team Techniques for building community in places that aren’t the web or on social media Ways to bring your organization’s culture and values into your community with a human-first alignment An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

• Autore: Nick Mehta, Robin Van Lieshout
• Editore: John Wiley & Sons Inc
• Anno: 2023
• Rilegatura: Hardback
• Pagine: 256 p.
• Dimensioni: 231 x 158 mm
• Peso: 431 gr.
• EAN: 9781394172115

Testo in English