The Case Study Handbook, Revised Edition: A Student's Guide

di William Ellet (Autore)

Harvard Business Review Press, 2018

The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

• Autore: William Ellet
• Editore: Harvard Business Review Press
• Anno: 2018
• Rilegatura: Paperback / softback
• Pagine: 272 p.
• Dimensioni: 234 x 184 mm
• EAN: 9781633696150

Testo in English