Business Strategies in Transition Economies

di Michael W. Peng (Autore)

SAGE Publications Inc, 1999

This book probes into the workings of business strategies in former socialist countries in East Asia, Central and Eastern Europe and the newly independent states of the former Soviet Union, which are collectively called `transition economies'. It provides a rich and in-depth understanding of fundamental, strategic issues confronted by domestic and foreign firms competing in these newly developed markets. `The author presents an excellent overview of a highly complex topic with the help of much interesting empirical data...and vivid case studies from the investigated countries. The clear-cut structure of the book as well as the numerous typologies introduced make it easy for the reader to get the information looked for...a rich and precise description of a very complex and ambigious reality.... an excellent basic literature which is comfortably readable both for researchers and practitioners. With the broad pictures it contains this book opens up the entrance to a fascinating world worth to be explored more often' - Journal for East European Management Studies

• Autore: Michael W. Peng
• Editore: SAGE Publications Inc
• Collana: International Business series
• Anno: 1999
• Rilegatura: Paperback / softback
• Pagine: 344 p.
• Dimensioni: 228 x 152 mm
• Peso: 450 gr.
• EAN: 9780761916017

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